Asst. Digital Marketing Manager

at Boxfinity Pvt Ltd 
Location Hyderabad, Telangana, India
Date Posted 15/09/2018
Category Marketing
Job Type Full-time
Required Education Level Graduate
Experience Required From 2
Salary 2l - 3L

Description

Job Summary

If you live and breathe digital marketing, we want to talk to you. We are looking for an Asst. Manager - Digital Marketing to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities and Duties

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Identify target audience and grow our email list
  • Design and implement direct email marketing campaigns
  • Ensure mobile-friendly email templates
  • Write newsletters including all company updates
  • Upgrade our email templates using graphics, personalization and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Create email databases for lead generation
  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices

Required Experience, Skills and Qualifications

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns, Bing Ads.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Proven work experienceas an Email marketing manager or Digital marketing specialist
  • Excellent written communication and copywriting skills
    • Strong project management skills.
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