Manager/senior Manager Brand Marketing

at UCWeb
Location Gurgaon, Haryana, India
Date Posted 14/09/2018
Category Marketing
Job Type Full-time
To 5 years
Relevant Experience Required 2
Salary Not Disclosed

Description

-Develop a thorough understanding of the Indian market for UCWeb Products and use that in defining and developing marketing strategies to increase awareness and preference of UCWeb brands among key target audiences;-Handling whole of Product and Brand Marketing for UCWeb India;-Developing and directing global marketing and communication strategies through print, radio, outdoor, Internet and electronic/social media platforms in order to effectively promote the company and its services;-Responsible for devising and running all online marketing campaigns across web. Hands on experience of running campaigns on mobile ad networks as well;-Taking care of social media marketing across all platforms (Facebook, Twitter, YouTube and Pinterest) for user engagement and conversion;-Taking care of ATL & BTL campaigns for mobile properties. TV, radio & print campaigns, launch events, College Ambassador programs, Industry events, Mall activities & more;-Managing all PR for UCWeb flagship business as well as for mobile & web products.

Requirements:
-At least 5 years of marketing experience with practical knowledge of product marketing, positioning, segmentation, defining value propositions, defining target audiences, identifying consumer needs through research, and leading change;-2-3 years experience in marketing and advertising; online product and/or brand marketing experience preferred;-At least 3 years experience managing teams of high-performing contributor;-Excellent verbal and written communication - ability to write strategic marketing plans, creative briefs and more;-Basic understanding of PR, events, promotion especially buzz marketing to win recommendation from key influencers and drive WOM;-Strong executive presence - must possess ability to relate & interact effectively with senior management and work collaboratively with sales / pre-sales teams. Track record of influencing people and process outside immediate work group;-Object-driven, self-motivated, enjoy pressure and fast-growing working environment Fluent English as work language

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