Marketing Manager

at Eden Academy, EMSoft Technologies
Location Alandur, Chennai,, India
Date Posted 15/09/2018
Category Marketing
Job Type Full-time
Required Education Level Post Graduate
Experience Required From 3
Salary Not Disclosed

Description

Job Summary

Job brief

We are looking for a talented Marketing Executive to undertake marketing projects for the benefit of our company. You will organize creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements.

The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. He must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.

The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

Responsibilities and Duties

Marketing Executive Responsibilities

Include:

  • Conceiving and developing efficient and intuitive marketing strategies
  • Organizing and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
  • Conducting market research and analysis to evaluate trends, brand awareness and competition ventures

Required Experience, Skills and Qualifications

Responsibilities

  • Conceive and develop efficient and intuitive marketing strategies
  • Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
  • Initiate and control surveys to assess customer requirements and dedication
  • Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
  • Monitor progress of campaigns using various metrics and submit reports of performance
  • Collaborate with managers in preparing budgets and monitoring expenses

Requirements

  • Proven experience as marketing executive for 2 - 3 minimum or similar role
  • Good understanding of market research techniques, data analysis and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Proficient in MS Office and marketing software
  • Familiarity with social media and web analytics
  • Excellent communication and people skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness
  • MBA in marketing, business administration or relevant discipline
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